My mood today is just like I said in the headline. I am so The Gap inspired. Yes, the Gap that was made fun of on “Crazy, Stupid, Love” and the Gap that had bad trend forecast and overstack the inventory to later lose a lot of profit. Well, that Gap is officially The Place [...]
Read the rest of this entry »Archive for the 'Fashion Brands' Category
Gap’s styld.by
I have been more and more impressed with Gap Inc. lately. The marketing for all 5 brands has been amazing, and the new products are absolutely chic! I am loving Gap with its 1969 campaign, colored cords, and now styld.by. Gap partnered with Fabsugar, Lookbook.nu, MOG, Refinery29, Rue, and WhoWhatWear to style their new collection. [...]
Read the rest of this entry »Flawsome Lululemon
March 2012 Trendwatching report is out! As usual, the report has an interesting name. This time it is “Flawsome”. The idea behind the name is that it is not only OK, but necessary to be human (read – have flaws). For example, people trust the brands that display both positive and negative reviews. Lululemon took [...]
Read the rest of this entry »Jason Wu for Target
Wow, I guess I am several days behind, but the complete lookbook of Jason Wu for Target collection has been released! I just visited Huffington post, and it had all the pictures of the Jason Wu for Target collection. I am including all the pictures right here on my blog: My favorite piece from the [...]
Read the rest of this entry »Elegance in little things
This Holiday season I received “The Little Pink Book of Elegance” as a gift. It is definitely very little and repeats all the style rules our mothers taught us, but we forgot. It covers all aspects of style: from wardrobe rules to makeup, hair, and home. The book inspired me to write this post. Elegance [...]
Read the rest of this entry »Nicole Miller + Indego Africa
Remember how I wrote in one of my recent posts about tribal patterns for Spring? Well, I just found a wonderful collaboration of Nicole Miler and Indego Africa that will please many many girls! Nicole Miller is now selling accessories, shorts, and skirts, all with amazing patterns. Besides, 15% of all the proceeds from the [...]
Read the rest of this entry »Lady Gaga has done it again!
I just watched the new Lady Gaga’s video yesterday! It had almost 10 million views last night, right now it is at almost 11 million. With the video being 13 minutes and 51 seconds, I actually watched every single second of it, it is absolutely great. I felt like I was watching a movie. This [...]
Read the rest of this entry »Russian-themed postcards and Olsen twins
What do Olsen twins have to do with Russian-themed cards?! Just that they collaborated with 3 bloggers to design e-cards inspired by Russian culture to promote their collection for JCPenny. After taking a look at the cards, I actually got intrigued… Ad had to check out the collection, good job, twins! The collection is called [...]
Read the rest of this entry »Fashionable “Dealer-chic” consumer
I know, I know… I keep pushing some marketing your way lately, but it is only because all the marketing news I got are so connected to fashion. Today the topic is the one discussed in November’s trendwatching. Those of you who already read it on November 1, please, disregard this post. Well, the news [...]
Read the rest of this entry »Fashion and wine – always together
Starting at the beginning of this month Clos Du Bois winery sold limited edition bottles of Chardonnay and Cabernet Sauvignon. YOu probably are thinking “what’s so special”. Well, it is so special because the limited edition was based purely on the label designed by Banana Republic’s creative director Simon Kneen. I mean there is no [...]
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